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Creative Strategy Samples

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JetBlue OOH Advertising Case Study

I analyzed campaign data and partnered with the graphics team to build this case study, turning performance results into a clear narrative that highlights JetBlue’s brand lift and audience impact.

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JCDecaux Creative Best Practices Deck

I pulled together research and worked with the design team to create this brochure, translating industry insights into a clear, practical guide for effective out-of-home advertising.

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